Post click conversions are inherently more valuable, as the user has been directly influenced by the display ad. We are not saying that post click and post view conversions are all created equal. This means display often gets many post view conversions, but if these aren’t accounted for then its vital role in the digital marketing landscape can go unnoticed. Programmatic display acts further up the marketing funnel, driving traffic through to other marketing channels like search. When they are assessing the performance of different digital marketing channels they are often only looking at direct (post click) conversions. The value of post view conversions can easily be overlooked by advertisers. If the user converts within the lookback window, then all the marketing channels they interacted with should receive some sort of credit. It brings together all the actions carried out by a consumer, recording all the channels they interacted with before converting.
The lookback window defines a time span prior to a conversion. For example, if a user is served multiple display ads and clicks on one of them before converting, then it is counted as a post click conversion. It’s important to note that post click conversions always trump post view conversions. When a user is served a display ad and doesn’t click on it, but returns to site and converts within a set period (known as a lookback window), then display will be awarded a post view conversion. This is where post click and post view conversions come in.Ī post click conversion occurs when a user clicks on a display ad, then proceeds to convert on site. It’s important to distinguish between a conversion caused directly by a display ad and a conversion which is influenced by a display ad. Therefore, it’s important that we can account for all these conversions that are influenced by programmatic display. However, when you influence a consumer’s decision they are more likely to go to site directly or search for the product before buying, rather than clicking on a display ad. All this exposure can ultimately lead to creating brand awareness and affinity, eventually leading to conversions. Whether it’s an ad before a YouTube video or a banner ad on a website. However, many consumers’ decisions can be influenced by what they see and hear while browsing. The very nature of the internet makes it easy for the consumer to research and explore the various options available to them before finally deciding to make a purchase.
But how can you identify the consumers that you have influenced? Intrigued? Read on and find out more! The Problem They often don’t realise that all the advertising they see and hear online is affecting every decision they make. Still confused? We offer a variety of Social Media services including account management and paid advertising to help you get your Facebook business page up and running.Most consumers believe that all the decisions they make online are their own uninfluenced decisions. Under the “Reach” column, you can see how many people have viewed each of your posts. To view the analytics of all your posts at once, click on “Insights” on the menu at the top of the page. This is a great way to track the effectiveness of boosting your posts for money. Hover over that to see how many views were paid for, and how many came organically, or for free.
If you have paid to get more traffic, there will be an orange bar under the number. In the bottom left-hand corner of each post, you can see how many people have looked at that post. Facebook keeps track of this statistic for you. You will probably like to know how many people see the posts on your business page. It’s great idea to track which posts do well, so you can figure out what works and what doesn’t when creating social media posts.
POSTVIEW TRACKING HOW TO
Want to see who is viewing your posts on your business Facebook page? Learn how to track post views on Facebook with our tutorial video! You can see how many people have looked at each post, and figure out which posts are your most popular.
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